Customized training and nutrition. Mindset coaching that holds under pressure. A community that won’t let you shrink. This is the complete upgrade.
Choose Your Path

Getting in shape is where most programs end, and where True North begins. Fully customized training and nutrition plus the mindset, leadership, and community work that changes the trajectory of your life.
See What’s Inside ↓
The deep end. Direct 1:1 mentorship with Brady, embodied practice, and in-person immersions for those integrating strength with spirit. Limited seats to protect the depth of the room.
Explore Sentinel ↓The True North Program
100% built for your goals, fat loss, muscle, or both, with a meal plan tailored to your life.
Optimize your routine, mentality, and well-being, become the person you’ve always strived to be.
Workouts, meal plan, grocery list, and direct messaging with your coach, in one place.
Weekly individual check-ins, plus group calls with a highly engaged community.
Wins, struggles, and accountability, a group that pushes each other to grow as leaders.
Based in Orange County, CA, in-person workouts and meet-ups with the True North community.
Do you even know what your true north is?
Most people don’t. They follow magnetic north, the pull of expectations, comparison, and inherited definitions of success, and wonder why hitting the goal feels hollow.
True North aligns your habits and mindset to your actual purpose. You’ll get in the best shape of your life, and that’s the starting point, not the finish.
Sentinel
Sentinel is Brady’s private mentorship for entrepreneurs and leaders. It takes the True North philosophy to its deepest level, for people with external success who want their inner life to match it.

Results
Hundreds of transformations: physiques rebuilt, habits rewired, and lives redirected through the True North philosophy. Hear it from the people who did the work.
“Immense value in the accountability training, fitness program, nutrition guidance, and community aspect of True North. 100% recommend working with him.”
Ryan Angel Google · 5.0“Brady has personally helped me dig deep into my soul and reveal both wounds that needed attention and revelations that have changed my life. I am a completely different person for the better.”
Christian Cioffi Google · 5.0“One of my biggest wins Brady has helped me with is becoming just a better man. Letting go of cheap dopamine, learning to love myself on a deeper level, and being in communion with others on the path.”
Matthew Clem Google · 5.0“As a coach and trainer, I have spent years searching for a space that supports my growth and aligns with my goals. Words like mentorship, community, support, and breakthrough only scratch the surface.”
Matthew Roxas Google · 5.0